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San Diego born and raised, Maxwell Hoffman is a budding world historian…

More than two dozen people gathered at the V Collective on Monday July 13th—completely crowding the hair studio—looking forward to honing their own hairstyling techniques from the lessons of a master stylist. Folks of all degrees of experience, ranging from local cosmetology schools to professionals who have over a decade of time spent wielding scissors, hoping to refine their trade had a chance at a once-in-a-lifetime opportunity to learn from the celebrity and editorial stylist Jerrod Roberts. David and Tina Valencia, always pioneering for ways to set the V Collective apart from other studios, invited Jerrod to come down from...

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Summer Shoot

Although it seems like summer is winding down and we may find ourselves longing for fall fashion, us San Diegans know that summer is here to stay through November.  So, how do we transition from summer to San Diego fall?  Change your hair!  The LOB (long bob) is not going anywhere anytime soon.  Let us take you from "Beachy Waves" to "Beachy Chic."  We love the look and how it expresses a modern and effortless style. Photography:  Sarah Layne Photography MUA:  Makeup by Monica Higdon Clothing/Accessories:  Vocabulary Boutique Hair/Styling:  Tina Valencia Save Save...

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Introducing our newest stylists

Introducing our newest stylists, Skylae Johnson, Omar Coronado and Kayli Singer.  When our long time friend and trusted industry leader recommended Skylae to us, of course we said, "yes!"  Omar went to cosmetology school with Tina, so that was a no-brainer since they go way back when...

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Rewards program!

 Starting September, 2016 for every retail purchase: $10 = 1 point 20 points = $20 toward your next purchase of all merchandise and retail products. As simple as that! Save Save Save Save Save Save Save...

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Tina Valencia LBP Front Row Portfolio Winner!

WAHOO!!!  I WON THE GRAND PRIZE FOR THE LBP FRONT ROW PORTFOLIO CONTEST!   The contest was to recreate an inspirational moment from LBP Front row in Miami, aka the hair festival of epic proportions.   Surrounded by art.  Street, hair, comedy, performance.  They are all art forms in my eyes and I loved that lbp front row gave me the full immersion.  My inspiration came from many moments so to narrow it down almost seems unfair.  The “moment” that caught my attention was a line drawing by Adrian Avila in the artist gallery.  As crafty as I am, my...

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It’s not always about what you’re doing, it’s about why you’re doing it.

It’s not always about what you’re doing, it’s about why you’re doing it! Everyone thought David was being a bit ambitious when he wanted to completely renovate 3000 5th ave and open a new San Diego hair studio in February. With some hard work, determination and help from key people involved, that ambitious goal is coming to fruition. Why are we building out this space? We’ve gone rogue from the standard salon (an establishment where a hairdresser, beautician or couturier conducts business). We are building a studio (place where an artist works, a place where people go to learn, practice, or study...

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