It’s not always about what you’re doing, it’s about why you’re doing it.

It’s not always about what you’re doing, it’s about why you’re doing it! Everyone thought David was being a bit ambitious when he wanted to completely renovate 3000 5th ave and open a new San Diego hair studio in February. With some hard work, determination and help from key people involved, that ambitious goal is coming to fruition. Why are we building out this space? We’ve gone rogue from the standard salon (an establishment where a hairdresser, beautician or couturier conducts business). We are building a studio (place where an artist works, a place where people go to learn, practice, or study...

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