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R+Co Blue

“Acting out of self-care can have a positive ripple effect on your feelings and on how you think about yourself.  If you’ve spent your money with conscious intention and with self-care in mind, then the action is likely to continue bolstering your mood even after the dopamine surge winds down.”  NYC-based psychologist Heather Silvestri, Ph.D.

While purchasing a new hair care line during the pandemic would be considered a risky financial decision, we whole heartedly believed in our conscious intention of bringing it to our clients.  We want to transport you to the calming blue waters and restorative tranquility of destinations like Capri, Positano and the Caribbean Islands.  We want you to experience that little bit of luxury with the reassurance that your home hair care is toxic free, pushes the boundaries of sustainability and financially supports global reforestation and environmental awareness efforts.  And most importantly, we want you to experience healthy hair like you’ve never experienced before!

R+Co Blue

Reopening our doors!!!

While we are so excited to open our doors and be of service to you once again, safety for all of us is our number one priority.  In order to safely and responsibly reopen we have had to make some changes.  We have removed half of our stations in order to ensure safe physical distancing for you and implemented a stringent safety and sanitation protocol.  Additionally, we are limiting the amount of clients we can see in the salon, in order to deeply clean and sanitize our workstations and high touch areas before each appointment.  Because of this, we are not able to take on any new clients.

We  want to continue to be a healthy and safe place and offer our expertise  and quality of service you’ve come to expect of us.  In order to keep our doors open and maintain a safe environment, you will see we have raised our rates  by 15%.  This new rate reflects our commitment to your safety, quality of service and reputation within the industry.

This  rate increase is an unavoidable part of doing business amid this pandemic, and we hope we can continue to serve you long into the future.  If you have any questions or need clarification, please don’t hesitate to contact us.

With that, the craziness of booking has started.  We implemented a system at the start of the shutdown to keep a fair system of booking for everyone.  What this means:  If you had an appointment already booked starting at the beginning of the shutdown,  you have priority.  We will prioritize from Wednesday, March 18 – today.  We will then move to the second stage of priority which will be online appointment requests.  The list starts with the day and time the inquiry was made, NOT the requested date.  For the time being, we will not be able to fulfill call in or text requsts and we will not be taking any new clients.  If you didn’t have an appointment already scheduled and would like to get on the list, please go to our website and book an online request.  Thank you for your patience as we are doing our best to get everyone booked AND get everyone’s hair done.

Covid-19 salon sanitation and safety measures



Client Screening

Online questionnaire to be completed no earlier than the day of the appointment and no longer than 1 hour before appointment.

Reschedule an appointment if client answers “yes” to any of the questions or until symptoms are resolved without medication for at least 72 hours, or at least 14 days after contact with a person with symptoms or diagnosed with COVID-19

Record client contact information, date and time of appointment and provider for each client for tracing purposes.


Client Requirements

Masks required to be worn upon entering and remain on during entire time in salon.  Can be held on face during shampoo.

Wait in vehicle or outside of salon until contacted to enter or pop your head in to let us know you’re here.  Waiting areas in salon have been removed.

Hand washing or hand sanitizer upon entrance.

Limit the number of items brought into the salon.

Enable Apple pay, apple wallet or other touchless payment method if possible.

Clean, dry hair required for all appointment types.

No beard/mustache trims to avoid face-to-face contact.

If receiving a color service, please wear clothing that is color safe as gowns will no longer be provided but disposable capes will be provided.

Must have a scheduled appointment.

Only client receiving service may enter the salon, except for a parent or guardian, accompanying a minor or an individual with disabilities that is receiving the service.  This includes children.


Salon and Provider Safety Measures

Open/working stations are a minimum of 6 feet of distance apart.

All magazines, books, communal paper products removed.

Air extractor turned on throughout the day.

Provider to wash hands before and after every client.

Provider to wear a mask.

No blowdries.  Clients to come in with clean dry hair.  If shampooing after color, client will leave salon with damp hair.

No beverages or snacks provided.

Hand sanitizer provided at each station.

Clean capes or disposable capes provided for each client.

Doors and windows open when temperature allows it for fresh air circulation.  New A/C filters and commercial HEPA air purifier for maximum air safety.

Allow adequate time between each client to thoroughly sanitize stations, equipment and high touch points, including: workstation, countertop, chair and armrests, tools, door handles, restrooms, payment device etc.

Quick video.

Stay home update and resources!

Hope everyone is staying healthy right now!  We have uploaded a video to share with you with some updates and resources.  We also suggest subscribing to our YouTube channel for DIY tutorials to get you through this unprecedented time.  If you’re in need of R+Co products, we have a link that will essentially act as if you are shopping directly from the salon and they will ship directly to you on our behalf.  We’re still waiting for Oribe to solidify their plan for partner salons, so we’ll keep you updated as soon as we have the information. If you haven’t gone into your mindbody account and ENABLE email and/or text message communication, now would be a good time to do so.  You can also find current information on our Instagram and Facebook pages as well.  Hope to see everyone in the salon soon!


V Collective and Laurel Marshall. Thank you Wrensilva and Experia Creative!


Monday night, VCollective client Laurel Marshall, and Founder and CEO of Be Inspired! Coaching & Consulting, facilitated a group coaching event, where participants were introduced to a Healthy Mind Platter™ of seven essential activities necessary for optimum mental health.   We are bombarded daily with information on how to be physically healthy and resilient; a combination of exercise, rest and nutrition.  What we don’t always hear about, is what it takes to keep our minds alert, creative and resilient; it’s more than exercise, rest and nutrition, and each of us needs our own unique combination of these seven activities:  Focus Time, Play Time, Connecting time, Physical Time, Time In, Down Time, and Sleep Time.


The Healthy Mind Platter™ developed by Scientists Dr. Daniel J. Siegel, clinical professor of psychiatry at the UCLA School of Medicine, and Dr. David Rock, executive director of the NeuroLeadership Institute, is a tool used by Brain-Based Results Trained Coaches to help clients better appreciate how these seven daily activities make up the full set of “mental nutrients” that are needed to strengthen our brain’s internal connections and our connections with other people and the world around. By engaging every day in each of these “servings,” you promote integration in your life and enable your brain to coordinate and balance its activities.


Throughout the evening we explored and shared how we feel about the time we spend on each of these areas, and where we may want to reprioritize, or better balance our time and activities going forward.  We each took away an inspired action to try out as a personal goal in 2020.  As you think about resolutions and goals for the upcoming new year, new decade, what will you do to further your quest for a happy, healthy 2020?


For those of you who missed the event, Laurel will be launching a short series on LinkedIn each Monday, to share a little information on each of these 7 different activities, and inspire others to lean-in to the new year and try on some mind-healthy behaviors and create new habits.  You can hear more and follow Laurel’s follow up messages on a Healthy Mind Platter with the following links:



Visit our sponsors: Wrensilva and Experia Creative


Food drive for the Family Justice Center.

We are holding a canned and packaged food drive through the end of the month for the Family Justice Center.  For every item donated, you will receive a raffle ticket for a carefully curated gift basket.  No need to go out of your way and add to your shopping list.  Simply “shop” your own pantry and bring in any canned or dried food items that you won’t be using before they expire and go to waste.  We encourage you to watch this short inspirational video about what the Family Justice Center is all about.  click here

San Diego born and raised, Maxwell Hoffman is a budding world historian…

More than two dozen people gathered at the V Collective on Monday July 13th—completely crowding the hair studio—looking forward to honing their own hairstyling techniques from the lessons of a master stylist. Folks of all degrees of experience, ranging from local cosmetology schools to professionals who have over a decade of time spent wielding scissors, hoping to refine their trade had a chance at a once-in-a-lifetime opportunity to learn from the celebrity and editorial stylist Jerrod Roberts. David and Tina Valencia, always pioneering for ways to set the V Collective apart from other studios, invited Jerrod to come down from his business in Los Angeles to spread his cosmetological wisdom. Jerrod, who frequently styles for actors in Los Angeles, such as renowned actress Linda Cardellini from Mad Men, personally plays a role in developing the fashion trends in Hollywood that end up in the big picture.

The invaluable experiences of a big-leagues hair stylist like Jerrod would prove not just career-changing, but life-changing for those who were serious about improvement. For instance, he stressed the essential link between a customer and their hair, fleshing out how each one tells a unique life story through their hairdo. Making a personal connection to a client means making one to their hair as well, and Jerrod affirmed that a stylist must realize that a customer’s hairstyle must reflect who they are. Picking up on queues successfully, and therefore building relationships with one’s clientele, will bring consumers back over and over again. The hair business is a personal one, treating it so has ushered success for professional stylists like Jerrod and those at the V Collective.

Social media has changed the business entirely, but one must be prepared to deliver. Well aware of the allure of a cute instagram page, Jerrod reminds his students that no matter how many followers one has, their success ​really​ depends on customer satisfaction. Focusing one’s time on skill development, rather than making the mistake of falling into the social media trap, is the most effective use of an up-and-coming stylist’s time. When one bites off more than they can

chew, their social media pages can’t save them! Only diligence invested in their craft can, which takes the form of dedication through years of practice.

They say practice makes perfect, but it also makes permanent. Jerrod’s ability to perform advanced meaneuvers with just his comb and scissors resembles fifteen years of repetition- and one can observe that each swift motion is calculated and methodical, coming from over a decade of caution and care. One could easily remember every fact and detail about styling, but Jerrod’s mastery shows that one can only truly reach such a level through conscientious practice- a step many ambitious students of hair might hope to hastily circumvent. If one hasn’t grasped the most basic techniques, they shouldn’t ever hope to go beyond the threshold of mastery. Even still, practice must be conducted with care, since each of Jerrod’s motions are clearly coordinated with a great deal of thought and precision; a product not just of his persistent practice but of his careful practice.

Ultimately the evening was a resounding success, with the eager crowd of students fully captivated by the innate charm of their instructor. Not just lecturing about but also exemplifying his knowledge, Jerrod made each lesson a personal experience through his attentiveness to every pupil, and brought the material to life with his sense of humor and general enthusiasm. Such an event connected stylists of all walks of life and gave them an invaluable sense of consolidation and embodiment of an art form needed by all, but contributed by few. Just one session with Jerrod affirmed the vision of the V Collective, to bring together a collaborative community of devoted artists so that innovation and creativity can prosper; the realization that one’s hair defines who they are, and that everyone deserves good hair.

About the author: San Diego born and raised, Maxwell Hoffman is a budding world historian for the University of California, Riverside.