It’s not always about what you’re doing, it’s about why you’re doing it.

It’s not always about what you’re doing, it’s about why you’re doing it.

It’s not always about what you’re doing, it’s about why you’re doing it!

Everyone thought David was being a bit ambitious when he wanted to completely renovate 3000 5th ave and open a new San Diego hair studio in February. With some hard work, determination and help from key people involved, that ambitious goal is coming to fruition.

Why are we building out this space? We’ve gone rogue from the standard salon (an establishment where a hairdresser, beautician or couturier conducts business). We are building a studio (place where an artist works, a place where people go to learn, practice, or study an art). We are creating a space that reflects who we are, what we do and most importantly, why we do it. We are not interested in merely “conducting business” we are always seeking, “the connections and relationships built by those magical moments in transforming how a person feels” – Tina Valencia and “making a difference in people from the way they look to how they feel.” –David Valencia

Why the name V Collective? V for Valencia and Collective because it’s all about individuals coming together. There is more to the local movement than just food. From David’s experiences of his circus days traveling around the world and Tina’s grounded knowledge of San Diego as a 3rd generation local, collectively they feel a great sense of appreciation and responsibility for their community. With that sense of appreciation and responsibility, they have selectively partnered with individuals, businesses, and non-profit organizations to create their new hair studio.

V Collective hair studio manager – Jason Dean Entrepreneur and business owner for the last 10 years and is currently involved as a partner in Evolution Dog Treats, a grain-free dog treat business based in San Diego, CA. ( Jason has been the Treasurer of the Board for California Institute of Contemporary Arts (non-profit organization with an emphasis toward promoting respect and understanding for diversity) ( for the last 8 years and when he’s not working loves to travel, scuba dive and spend time with his three dogs; Indi, Sophie and Diego.

Designer of V Collective hair studio – Sebastian Seimer, Principal Maker at Factoryhaus. Factoryhaus is a multidisciplinary design firm located in Hillcrest, San Diego – California. Factoryhaus is a movement of design by making. They create to enhance the everyday experience.

Retail shelving unit – McMahon Steel Founded in 1970, McMahon Steel remains a family owned enterprise. Specializing in the detailing, fabrication and installation of structural and miscellaneous steel for commercial and industrial construction projects throughout the Southwest.

Mirrored Styling Stations – Matt D’Arrigo, founder of ARTS – A Reason to Survive and students. ARTS is dedicated to providing, supporting, and advocating for arts programs that heal, inspire, and empower youth facing adversity.

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